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Email and social media are great, but they don’t always guarantee engagement. SMS marketing, on the other hand, delivers instant and direct communication. When integrated with HubSpot, SMS becomes even more powerful, helping businesses boost conversions, improve customer experience, and increase engagement.
What is HubSpot SMS Marketing?
HubSpot SMS Marketing is the integration of text messaging into HubSpot’s marketing automation and CRM platform to engage customers directly on their mobile devices. It allows businesses to send personalized, automated, and timely messages to their audience, improving customer interactions and conversion rates.
How SMS Integrates with HubSpot
HubSpot doesn’t have a built-in SMS feature but supports SMS marketing through integrations with third-party SMS platforms like Twilio, Sakari, and MessageMedia. These integrations allow businesses to:
- Sync SMS campaigns with HubSpot workflows.
- Automate text message triggers based on customer actions.
- Track and analyze SMS campaign performance within HubSpot’s dashboard.
HubSpot’s SMS Marketing Features and Tools
When integrated with an SMS provider, HubSpot enables businesses to:
- Automate SMS campaigns – Send personalized texts based on user behavior, such as abandoned carts, appointment reminders, or follow-ups.
- Segment and personalize messages – Use HubSpot’s CRM data to tailor messages based on demographics, purchase history, or engagement levels.
- Two-way messaging – Engage in real-time conversations with customers for better customer support and engagement.
- Multi-channel marketing alignment – Sync SMS with email, social media, and other marketing channels for a cohesive strategy.
- Performance tracking and analytics – Monitor open rates, response rates, and conversions to optimize future campaigns.
Still wondering if SMS is right for your HubSpot campaigns? Here are six compelling reasons why it should be an essential part of your marketing strategy.
1. SMS Has Unmatched Open and Response Rates
One of the biggest challenges in digital marketing is getting customers to see your message. Email open rates average around 20%, while SMS boasts an incredible 98% open rate. Even better, most texts are read within three minutes of being received.
People check their phones constantly. With SMS, your message doesn’t get lost in spam filters or cluttered inboxes. If you want immediate attention and action, SMS is the way to go.
2. SMS Increases Customer Engagement
Engagement is key in marketing. The more your audience interacts with your brand, the better your chances of conversion. SMS sees response rates as high as 45%, compared to email’s 6% average response rate.
Use SMS to:
- Send quick surveys and collect feedback
- Remind customers about upcoming appointments or events
- Share limited-time offers and drive immediate action
By integrating SMS with HubSpot, you can automate messages based on user actions, making engagement even easier.
Example: Send an SMS follow-up after a prospect fills out a HubSpot form, keeping the conversation going.
3. SMS Drives Faster Conversions
Marketing is all about driving action. Whether you’re pushing a sale, scheduling a demo, or confirming an appointment, SMS can shorten the conversion cycle.
Unlike email, where responses can take hours or even days, SMS generates quick replies. Customers can click a link, reply with a keyword, or confirm an appointment in seconds.
🔹 Use SMS in HubSpot to:
- Nudge leads down the funnel with personalized follow-ups
- Send promo codes and track redemption rates
- Recover abandoned carts with instant reminders
The faster the response, the higher the chances of conversion. SMS ensures your audience acts fast.
4. Personalization and Automation Work Seamlessly
Consumers expect personalized experiences. SMS allows you to send customized messages that feel personal and relevant. With HubSpot, you can automate SMS campaigns based on user behavior, preferences, and engagement history.
How to personalize SMS in HubSpot:
- Use customer names in messages
- Send birthday or anniversary discounts
- Follow up on specific actions (like a product page visit)
With the right automation, SMS campaigns feel less intrusive and more helpful, building better customer relationships.
5. SMS Complements Your Omnichannel Marketing Strategy
No marketing channel should work in isolation. SMS is not a replacement for email or social media—it’s a powerful enhancement.
How SMS fits into your HubSpot strategy:
- Follow up emails with SMS reminders for better response rates
- Use SMS for urgent messages that require immediate attention
- Send appointment confirmations via SMS to reduce no-shows
- Encourage social media engagement by texting direct links to your pages
An omnichannel approach ensures your audience receives messages in the way that suits them best. With HubSpot, you can easily coordinate SMS with other marketing efforts.
6. SMS Improves Customer Retention
Acquiring new customers is expensive. Keeping existing ones is more valuable. SMS helps nurture long-term relationships, keeping your customers engaged and loyal.
Ways to use SMS for retention:
- Loyalty programs: Send exclusive deals to VIP customers
- Regular check-ins: Offer personalized product recommendations
- Customer support: Provide instant help via SMS
When customers feel valued, they stick around. HubSpot’s CRM + SMS integration makes retention effortless.
Final Thoughts
HubSpot is a powerful marketing platform, and SMS makes it even better. By integrating text messaging into your campaigns, you can:
- Increase engagement and response rates
- Drive faster conversions
- Personalize communication at scale
- Strengthen customer retention
Ready to add SMS to your HubSpot strategy? Check out this easy-to-use integration.
Start using SMS today and take your HubSpot marketing to the next level!