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Getting people to visit your blog is tough. Social media is noisy. Email open rates keep dropping. Algorithms constantly change. So, what’s the solution? Texting for Bloggers?
SMS marketing.
Bloggers are now using texting to cut through the clutter. Because texts are short, direct, and personal, they get noticed. More importantly, they get results.
Many successful content creators are adding SMS to their marketing stack. They recognize its value—not just for traffic—but for connection. When you have a reliable way to reach your audience instantly, you’re no longer at the mercy of platform changes.
Why Texting Works for Bloggers
SMS is different. It doesn’t get buried like email or ignored like ads. People open texts. In fact, over 90% of SMS messages are read within three minutes.
That’s fast. And for bloggers, speed matters. A quick message can alert your audience about a new post, a giveaway, or an event. And they can click right away.
Unlike other platforms, SMS puts you in control. No algorithms decide who sees your message. If you have their number, you reach them.
Plus, readers often appreciate the directness. They don’t have to sift through a long newsletter or social feed. A clear, compelling text gives them exactly what they need, when they need it.
How Texting Increases Blog Traffic
Text messages create urgency. When you send a link to your latest blog post, readers can act instantly. The fewer the clicks, the better the traffic.
Here’s how it helps:
- Instant visibility: People check texts faster than emails.
- Higher click-through rates: SMS links perform better than most social posts.
- Personal touch: Messages feel one-on-one, even if automated.
- Build anticipation: Send teasers before publishing a new post.
For example, a quick text like, “New post: 5 Tools Every Blogger Needs. Tap to read! [link]” can drive serious traffic within minutes.
Texting can also help remind readers to check out older or evergreen content. Scheduling a message with a “Read this while we prep something new” callout is a simple way to revive past articles.
Use Cases for Bloggers
- New content alerts: Let readers know when a new post is live. Make it a habit they look forward to.
- Newsletter-style updates: Share weekly blog highlights via text. Include two to three links and a clear call to action.
- Exclusive tips: Send extra value to your text list subscribers. Make it worth staying subscribed.
- Polls and feedback: Ask what topics your audience wants next. Text back surveys keep readers involved.
- Promotions and freebies: Text is great for announcing giveaways or content upgrades. Add urgency with a limited time frame.
- Event invites: Hosting a webinar or live session? Promote it via SMS. Send calendar links or last-minute reminders.
Each case creates a new reason for your audience to visit—and stay engaged.
Best Practices for Bloggers Using SMS
- Get permission: Use opt-in forms to collect numbers legally.
- Be concise: Keep messages under 160 characters when possible.
- Add value: Every message should help or inform.
- Use short links: Make it easy to click.
- Include your name: Let readers know who’s texting.
- Don’t overdo it: 1–2 texts a week is usually enough.
A great SMS campaign respects timing and context. Think about your reader’s day. Would they welcome your message during work hours? Or is early evening better?
Test different times and formats. Track your click-throughs and opt-outs. Adjust your tone, timing, and content based on real data.
Choosing a Texting Platform
To run SMS campaigns, you need a reliable platform. Look for:
- Easy opt-in tools (widgets, keywords, forms)
- Automation features (drip messages, post alerts)
- Link tracking
- Audience segmentation
- Compliance support (TCPA, GDPR)
Some platforms also offer templates or AI-generated text suggestions. These are great for beginners or those pressed for time.
Popular SMS platforms like ProTexting, YepText, and SimpleTexting offer features tailored for bloggers and creators. Some integrate directly with WordPress or your email tools, making it easy to manage everything in one place.
Tips to Grow Your SMS List
- Add SMS opt-in to your blog footer or sidebar
- Offer a free download in exchange for a number
- Promote SMS on social media with a keyword (e.g., “Text BLOG to 12345”)
- Mention your text list in blog posts
You can also combine SMS with email. Ask email subscribers to join your text list for quicker updates or early access to content.
Another tip: Promote your SMS list in your content upgrades. After someone downloads a checklist or guide, invite them to get future tips by text.
The Future of Blogging with SMS
Texting isn’t just a traffic tool. It’s a relationship builder. As bloggers aim to become more personal, texting bridges the gap between creator and reader.
Soon, more creators will use SMS for:
- Content previews
- Behind-the-scenes updates
- Community chat links
- Monetization (e.g., paid subscriber alerts)
Some are already testing VIP text clubs. Readers pay a small monthly fee to receive exclusive messages, links, and personal insights.
SMS also pairs well with other marketing. Use it alongside email, social, and push notifications for a well-rounded strategy.
As mobile habits grow, so does the power of SMS. People now spend more time texting than checking email. Meet them where they are.
Final Thoughts
If you’re serious about growing your blog, consider texting. It’s direct. It’s personal. And it works.
With the right strategy, SMS can help you build a loyal reader base, increase traffic, and turn casual visitors into raving fans. Start small. Keep it helpful. And watch your blog grow—one text at a time.
Your blog deserves to be seen. Don’t let it sit in silence. Use SMS to give your words the audience they deserve.