Privy, the e-commerce email and SMS marketing platform built for growth, has launched a new set of automation and SMS enhancements designed to help merchants win this year’s Black Friday and Cyber Monday (BFCM). These updates give online retailers greater power to deliver personalized, high-converting campaigns without the cost or complexity that often come with enterprise tools.
The latest release includes major upgrades to Privy Flows, the platform’s automation engine. Merchants can now build smarter, more precise workflows based on audience properties, browsing activity, and real shopping behavior. The new Flow filters let brands tailor messaging by engagement level, shopping history, and zero-party data collected through Privy or third-party tools. Every automated message becomes more relevant, more timely, and more aligned with customer intent.
Merchants can also target omnichannel campaigns with greater accuracy. The enhanced filters allow segmentation by where a contact signed up, what they viewed on-site, and how they’ve purchased in the past. This opens the door to deeper personalization across both email and SMS, helping brands reach shoppers with messages that match their current needs.
Privy has also expanded its SMS feature set and introduced the lowest SMS pricing in the industry. A standout addition is the new Contact Card feature. It lets customers instantly save a brand’s contact info to their phones. This boosts trust, improves recognition, and helps messages stand out during the busiest shopping season of the year.
“Black Friday and Cyber Monday are the biggest moments of the year for growing ecommerce brands, and we want to help them make it their most profitable one yet,” said Alex Persson, CEO of Privy. “These updates give merchants the power to consistently reach the right people, at the right time, with the right message, without needing a full marketing team to pull it off.”
Together, these improvements reinforce Privy’s goal of helping small and mid-sized merchants compete with larger retailers. The platform gives growing brands the tools to automate more of their marketing, raise conversions, and run targeted campaigns with confidence.
Merchants who want to prepare early for the holiday season can secure a 30% discount by signing up before Black Friday. More details are available at privy.com.
About Privy
Privy is an e-commerce email and SMS marketing platform built for growth. More than 10,000 brands use Privy to grow their lists, reduce cart abandonment, and drive more sales, all without needing a developer or designer. Privy has helped merchants generate over $7 billion in revenue, giving growing e-commerce businesses the tools to compete with the biggest names in retail.