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Babeltext, an AI-driven multilingual communication platform founded in Australia, has introduced a new integration for Shopify merchants that delivers instant, real-time translation across 195 languages. The update allows store owners in Australia, the United States, and the United Kingdom to engage customers in their preferred language across multiple messaging channels — all within a single platform.
For years, one of e-commerce’s biggest obstacles has been the gap between global reach and localized support. Shopify merchants could already translate storefront content, but live conversations with international customers often remained limited to English. This lack of real-time translation made it difficult to resolve issues quickly or create trust with non-English-speaking shoppers.
Babeltext eliminates that gap.
Using its Shopify API integration and omnichannel messaging hub, Babeltext enables real-time communication between merchants and customers via Web Chat, SMS, WhatsApp, WeChat, Telegram, Facebook Messenger, and Discord. The system automatically translates every message as it’s sent and received.
Support agents can reply in English while customers view responses instantly in their native language — ensuring clarity, speed, and inclusivity.
According to David Hayes, Founder of Babeltext, the goal is simple yet transformative.
“Babeltext was designed to remove the final barrier in international commerce — the ability to connect authentically, in any language, anywhere,” said Hayes. “Now, Shopify merchants can scale globally without scaling costs, and every customer can feel understood from the first message.”
Why the Integration Matters
Global commerce is more interconnected than ever, and customers expect brands to communicate in the language they speak at home. By integrating Babeltext, Shopify merchants gain a competitive edge — offering faster support, building customer trust, and reducing friction in the buying process.
Key Features for Shopify Merchants
- Real-Time Translation in 195 Languages: Merchants can interact with international customers instantly, without needing multilingual staff. The system’s AI agents can also manage large message volumes and repetitive inquiries.
- Unified Omnichannel Inbox: All conversations from major platforms — SMS, WhatsApp, WeChat, Telegram, and others — appear in a single dashboard, simplifying communication and improving efficiency.
- Seamless Shopify Integration: The platform directly connects to Shopify’s backend, syncing customer profiles, order data, and marketing flows to deliver a more cohesive service experience.
- Increased Sales and Customer Retention: By breaking language barriers, merchants can build stronger connections, recover abandoned carts, and increase conversions among global audiences.
- Flexible and Scalable: Babeltext suits businesses of any size, from small independent stores to enterprise-level retailers managing thousands of interactions daily.
- Enterprise-Grade Security: Built on AWS infrastructure, Babeltext benefits from Amazon’s security and compliance framework, ensuring all data remains safe and encrypted.
A New Era of Global Customer Support
Consider the experience of a Shopify brand expanding into Asia, the Middle East, and Europe. Instead of hiring multilingual agents, the company’s support team uses Babeltext to translate every conversation in real time. The result? Faster replies, lower costs, and happier customers across continents — all powered by AI.
As Shopify merchants continue to expand into international markets, Babeltext offers them the tools to deliver customer service that feels personal, human, and culturally aware. It’s more than a translation tool — it’s a bridge that helps brands speak the language of their customers, wherever they are.