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Mailchimp Vs. Klaviyo, 2024 Comparison

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Mailchimp vs. klaviyo

Have trouble choosing between Klaviyo vs. Mailchimp for your business’s email marketing needs? Our detailed comparison strips away the jargon to provide a clear and direct analysis of both platforms. We explore user-friendliness and customer support, helping you make well-informed decisions about each service.

Guide simplifies email marketing options, highlighting strengths and weaknesses to choose a best-fit solution.

Klaviyo vs. Mailchimp: At a Glance

Mailchimp offers streamlined email marketing, though lacks Klaviyo’s advanced features. The platform is renowned for its advanced segmentation and sophisticated automation capabilities, allowing for executing highly customized campaigns. Klaviyo integrates effortlessly with various business applications and tools, enhancing its versatility and utility. It is especially beneficial for e-commerce businesses that require real-time analytics and detailed data insights to make informed marketing decisions. Klaviyo is a premier choice for those leveraging complex data to optimize their strategies.

On the other hand, Mailchimp, a staple in email marketing, is praised for its user-friendly interface. This platform is well-suited for beginners and small businesses, offering ease of use and affordability without overwhelming users with complex features. Mailchimp offers streamlined email marketing, lacking advanced features like Klaviyo, but it is still effective. Mailchimp’s simplicity and cost-effectiveness are ideal for businesses valuing straightforward, efficient marketing tools and appealing for audience outreach.


More About It

Klaviyo is a sophisticated email platform with robust segmentation, automation, and diverse integrations. This platform is engineered to maximize the potential of your raw customer data. By enabling the creation of detailed customer profiles, Klaviyo provides deep insights into customer behaviors and preferences, which are critical for designing highly targeted and relevant marketing campaigns.

A distinctive strength of Klaviyo lies in its advanced analytics and reporting tools. These tools also offer accurate attribution across various channels, enhancing the significance of your conversion metrics. Real-time segmentation tailors data use precisely, ensuring marketing efforts target customers effectively. Additionally, Klaviyo includes personalized benchmarking features, enabling you to compare your performance with industry peers.

This benchmarking helps understand your market position and assists in strategizing improvements based on industry standards, making Klaviyo a powerful tool for businesses aiming to refine their marketing strategies with precision and informed insights.

  • Over 300 e-commerce integrations provide swift and straightforward access to your data.
  • Comprehensive analytics and reporting enable you to make well-informed, data-centric decisions.
  • Sophisticated automation triggers craft hyper-personalized messages, enhancing customer experiences with a unique touch.
  • Understanding and fully utilizing all features may require additional time and effort.
  • The platform’s advanced features may be daunting for those new to email marketing.
  • Costs may escalate with an increase in the size of your subscriber base.


Mailchimp is celebrated for its user-friendly design, making it an ideal choice for businesses embarking on their digital marketing ventures. It is known for its simplicity, which enables efficient marketing campaigns without requiring extensive technical knowledge. Pre-built templates enhance accessibility, enabling visually appealing, effective email creation, even for those with limited design skills.

Moreover, Mailchimp supports multichannel marketing, enabling you to seamlessly create, manage, and monitor campaigns across various platforms such as email, social media, and websites. This capability is crucial for reaching a broader audience and ensuring consistent messaging across all marketing channels. Mailchimp’s robust analytics tools are vital in this process, offering valuable insights that help refine your targeting strategies and improve overall campaign performance.

Additionally, Mailchimp integrates smoothly with a diverse array of business tools and applications, increasing its adaptability and efficiency. With its ease of use and cost-effectiveness, this seamless integration makes Mailchimp an attractive option for small to medium-sized businesses seeking a marketing solution that balances simplicity with comprehensive functionality and affordability.

  • Drag-and-drop simplicity and pre-built templates make it easy to use, even for beginners.
  • Multichannel marketing platform extends your reach beyond email to social media, web pages, and ads.
  • Connect to your store, accounting tools, and more with over 300 apps and integrations.
  • Access to advanced features is restricted to lower-priced tiers.
  • The quality and responsiveness of customer support may fluctuate, especially on free or lower-tier plans.
  • The free plan includes restrictions on customization options and advanced functionalities.

How Klaviyo and Mailchimp Stack Up Against Each Other

Here’s a comparison table that highlights key features and differences between Klaviyo and Mailchimp, making it easier to see how they stack up against each other:

FeatureSmall to medium-sized companies, beginnersMailchimp
Target AudienceE-commerce businesses and data-driven marketersSmall to medium-sized businesses, beginners
Segmentation and AutomationAdvanced segmentation; sophisticated automation optionsBasic automation; simpler segmentation capabilities
User InterfaceMore complex, suitable for users with technical skillsUser-friendly and intuitive, ideal for beginners
Analytics and ReportingIn-depth analytics with real-time data and benchmarkingBasic to moderate analytics, user-friendly reports
Email TemplatesLimited templates, focus on customizationWide range of pre-built templates
IntegrationsOver 300 integrations, focusing on e-commerceBroad integration with over 300 tools and apps
PricingStarts at $20/month; more expensive with scaleStarts at $13/month; more affordable overall
Over 300 integrations focusing on e-commerce24/7 email support; extensive resources for paid plansTiered support based on plan; includes chat and email
Ease of UseSteeper learning curveDesigned for simplicity and ease of use
Multichannel MarketingPrimarily email and SMSEmail, SMS, social media, web, ads, and postcards
Mobile AppNo mobile appAvailable for both Android and iOS
Free Plan OfferingsUp to 250 contacts and 500 emails/monthUp to 500 contacts and 1,000 emails/month

This table shows how Klaviyo and Mailchimp compare across various critical aspects of email marketing platforms. Klaviyo is more suited for e-commerce and businesses that rely heavily on data analytics. At the same time, Mailchimp is excellent for those starting out or needing a straightforward, cost-effective marketing solution. Each platform has its strengths depending on your business’s specific needs and size.

How klaviyo and mailchimp stack up

Starting Price Comparison: Klaviyo vs. Mailchimp

Both Klaviyo and Mailchimp offer attractive free plans, making them accessible for businesses to test out their features without initial investment. As businesses scale, Klaviyo’s paid plans start at $20 monthly, reflecting its comprehensive features geared towards data-driven, e-commerce-focused marketing strategies.

On the other hand, Mailchimp’s more budget-friendly starting price of $13 per month caters to those seeking a straightforward, cost-effective introduction to email marketing, emphasizing its appeal to small businesses and beginners.

Free Plan Offerings

Mailchimp’s free plan is robust, supporting up to 500 contacts and 1,000 monthly email sends (with a daily cap of 500 emails), perfect for small-scale or starter campaigns. This plan also includes 30 days of email support, adding a layer of guidance for new users.

Conversely, Klaviyo’s free plan, though more limited in scale with up to 250 contacts and 500 monthly sends, differentiates itself by offering 150 SMS credits per month and 60 days of email support, making it particularly appealing if SMS marketing is part of your strategy.

Ease of Use

Klaviyo presents a feature-rich platform that, while offering powerful tools and analytics, might require a steeper learning curve. This makes it more suitable for experienced marketers or those needing detailed, data-driven campaign strategies. Mailchimp, known for its simplicity and user-friendliness, is designed for ease and simplicity, making it ideal for newcomers or businesses seeking basic yet effective marketing tools.

Automation Capabilities

Regarding automation, Klaviyo and Mailchimp serve different levels of complexity and user needs. Klaviyo’s platform enables intricate, data-driven workflows, creating highly personalized customer journeys based on detailed behavior tracking. Mailchimp also offers more streamlined automation, focusing on essential workflows like welcome emails and abandoned cart reminders, which is ideal for those looking for simplicity.

Digital Channel Utilization

Klaviyo focuses on email, SMS, and mobile app push notifications, aligning well with a mobile-first, e-commerce audience. Mailchimp extends its capabilities to a wider array of channels, including email, SMS (as an add-on), social media, web and landing pages, digital ads, and even postcards, providing a comprehensive multichannel marketing hub.

Integration Capabilities

Both platforms boast extensive integration networks with over 300 options, including e-commerce solutions, CRM platforms, social media tools, and analytics services. This comprehensive integration capability ensures businesses enjoy streamlined workflows and enhanced data connectivity regardless of the platform.

Analytics and Reporting

Klaviyo excels with in-depth analytics that provides a detailed view of customer behavior and campaign performance, tailored especially for e-commerce metrics. Mailchimp’s analytics are more user-friendly, focusing on fundamental metrics such as open rates, click-through rates, and audience engagement, suitable for those who prefer straightforward reporting.

Mobile Accessibility

Mailchimp offers a mobile app for Android and iOS, allowing campaign management on the go, a significant advantage in today’s mobile-centric world. Klaviyo, however, does not currently offer a mobile app, which might be a limitation for users preferring mobile access to their marketing tools.

Customer Service

Klaviyo provides 24/7 email support across all paid plans and offers email support for the first 60 days on its free plan. Mailchimp’s customer support varies by plan, with more comprehensive support available at higher tiers, including phone support on the Premium plan.

Cost of Klaviyo vs. Mailchimp

Beyond free plans, both platforms offer various pricing tiers for different budgets. Klaviyo’s plans start at $20 monthly for email services (up to 500 contacts), scaling up to $2,315 monthly for extensive email and SMS services for up to 250,000 contacts. Mailchimp’s pricing starts at a more economical $13 per month for 500 contacts, with the highest tier priced at $815 per month for up to 50,000 contacts, appealing to smaller and mid-sized businesses.

Customer Reviews and Reputation

Klaviyo has a Trustpilot score of 3.1 from 146 reviews, and it is criticized mainly for customer support and technical issues. Despite its user-friendly reputation, Mailchimp scores below 1.4 based on 712 reviews, with significant feedback on customer service challenges, technical difficulties, and billing issues.

Customer reviews and reputation

Bottom Line: Choosing Between Klaviyo and Mailchimp

Both Klaviyo and Mailchimp offer a range of comprehensive features, each aligning with different business needs and marketing goals. Your choice between the two should be guided by what your business requires to optimize its marketing efforts.

Klaviyo is an exceptional option for e-commerce businesses and marketers needing a robust platform equipped with advanced analytics, segmentation, and e-commerce integrations. It is also ready for those who demand precision in their marketing campaigns and who thrive on the ability to create highly personalized customer experiences based on detailed data insights.

Here’s why Klaviyo might be the right choice for you:

  • E-commerce Integration: This is ideal for platforms requiring deep integration with their marketing efforts, facilitating seamless data flow and targeted campaigns.
  • Sophisticated Automation: Perfect for businesses seeking advanced automation capabilities that allow for complex, behavior-based customer journeys.
  • Data-Centric Marketing: Suitable for marketers who need comprehensive analytics and detailed reports to make informed decisions and tailor campaigns meticulously.

Mailchimp, however, is particularly suitable for startups or smaller businesses prioritizing ease of use and affordability. It also offers a straightforward platform that simplifies email marketing, making it accessible even to those with minimal digital marketing experience.